Our brief from WorldRemit, an online money transfer business that provides international money transfer services across the world, was three-fold:
1) Help to position the business as an exciting new force in then remittance market for continued investment
2) Showcase WorldRemit as an innovative fintech business to attract tech talent and build trust in the platform
3) Use emotional connections to drive consumer awareness and usage
A blended programme delivered by our our corp, tech and consumer teams was based around WorldRemit’s mission to increase financial inclusion around the world.
In the build up to the company’s Series C fundraising round, we put in place a comprehensive profiling programme of its inspirational founder, Ismail Ahmed. He had founded the business on real world experience of the cost and inconvenience of traditional remittance services. We secured briefings and profile opportunities across national, broadcast and financial media, raising awareness of the business. We also got Ismail out onto the speaker circuit with, amongst other, a fireside chat at the premium start up event, TechCrunch Disrupt.
To drive consumer awareness and usage, our programme was based around emotive storytelling using the experiences of those using the service. The case studies were beautifully produced documentary-style videos that were used across social platforms, accompanied by placement in consumer, diaspora and regional media. We also used data from the platform to tell stories around customer behaviour, for example, the most romantic nationality – those who sent the most money to loved ones on Valentine’s Day.
During our work with WordRemit, the company was awarded Deloitte’s #1 fastest growing UK company, Ismail Ahmed (CEO) appeared on the list of ‘coolest’ people in tech, and we saw a measurable uplift in downloads of the WorldRemit app.