Weleda: #GetGreenFingers

To communicate Weleda’s approach to sustainable sourcing and engage the nation in the benefits of biodynamic gardening Red created the ‘Get Green Fingers’ campaign.

Via consumer research and a partnership with expert gardener and TV presenter Frances Tophill we encouraged the nation to keep planting and consider ways they can increase biodiversity post-pandemic.

Results included:

  • 77 pieces of well messaged coverage
  • 50 Million OTS
  • 100% positive sentiment
  • 3.9k social engagements