To communicate Weleda’s approach to sustainable sourcing and engage the nation in the benefits of biodynamic gardening Red created the ‘Get Green Fingers’ campaign.
Via consumer research and a partnership with expert gardener and TV presenter Frances Tophill we encouraged the nation to keep planting and consider ways they can increase biodiversity post-pandemic.
Results included:
- 77 pieces of well messaged coverage
- 50 Million OTS
- 100% positive sentiment
- 3.9k social engagements