TRAINLINE: LINTENAIR

Train travel is nothing new. How can we reinvigorate the category, showing the benefits of train travel vs air travel and encourage downloads of the Trainlines app?

Created a spoof airline ‘Lintenair’ (anagram of Trainline) with teaser films to promote the launch of the ‘new way to travel’, finally revealing Lintenair is Trainline!

Watch the Lintenair launch film here

And the reveal here

Results:

  • 400+ pieces of coverage
  • 3.9m video views
  • 3.3m reach on Facebook

Awards & Accolades:

  • Winner – Sabre Awards EMEA 2018 – UK & Ireland (Mid Budget)
  • Finalist – PRCA Awards 2017 – Technology
Ed Staples

ED STAPLES

PLANNING DIRECTOR

Ed applies insight and strategic thought to drive clear, creative campaigns with a commercial focus. He has over 20 years experience creating bold, award-winning campaigns for a range of businesses including Barclaycard, Cadbury, EDF, Guinness, Heathrow, Nike, Persil and Samsung. He is also experienced in the public and not-for-profit sectors where clients have included NHS Blood &Transplant and the RNLI.