This campaign reframed smart meters from money-saving gadgets to essential elements in the fight against climate change. By harnessing the nation’s fascination with the weather, we were able to make the jump to how weather equals renewable energy and how smart meters allow the nation to harvest clean energy from the Great British Weather.
We engaged unlikely ambassadors to create content and generate media coverage – from novice ‘weatherman’ Chris Packham through to surfers, wind-surfers and Paralympic athletes.
- Over 1,000 pieces of coverage including Sky News, ITV News Wales, BBC Wales, Heart, BBC Scotland, Times Radio, Express, Independent, I news, The Scotsman, Evening Standard.
Awards & Accolades:
- Finalist– CIPR Excellence Awards 2022 – Social Purpose Campaign
- Finalist – PRmoment Awards 2022 – Not For Profit Campaign