Sky Mobile: Text to Switch

Breaking up is famously hard to do… and the same could be said for changing your mobile provider until the arrival of industry-wide initiative ‘Text to Switch’. No awkward calls needed – a simple text lets you ditch and switch.

Our campaign delivered an award-winning brand moment for Sky Mobile by making the text to switch number, 65075, synonymous with dumping someone. Partnering with rapper Lady Leshurr, we delivered the ultimate break-up track and a much-viewed parody music video, encouraging people to ditch and switch to Sky Mobile.

Watch the video here

Results:

  • Hundreds of articles – including 16 nationals
  • Video embedded within almost all online coverage
  • Over 90k YouTube views
  • Contributed to significant increase in web traffic vs previous month

Awards & Accolades:

  • Winner – CIPR Excellence Awards 2022 – Best Use of Content
  • Finalist – CIPR Excellence Awards 2022 – Best Use of Social Media
  • Finalist – CIPR Excellence Awards 2022 – Consumer Relations Campaign
  • Finalist – PR Week Awards 2022 – Technology
  • Finalist – PRmoment Awards 2022 – Culture Media Sport & Travel Marketing Campaign of the Year