SKY: #GAMEZERO

Our brief was to use Sky’s broadcast of #GameZero – its first Zero Carbon match – to deliver content to a broader lifestyle audience and deliver messages on sustainable living.

We cast Sky Sports pundit Jamie Redknapp alongside Mark Wright to celebrate the small steps taken by a family to go greener using light-hearted, pundit style football commentary. Watch the short film here

Results:

  • Resulting content (from a net zero shoot) had over 700K video views, 3.6m impressions, 21 editorial articles including widespread national tabloids, and talent social posts.