We supported Sky when it launched #GameZero, the world’s first net zero carbon major football game.
The Tottenham Hotspur v Chelsea fixture on 19th September 2021 was supported by COP26 and the Premier League. We were tasked by Sky to use the broadcast to deliver content to a broader lifestyle audience and deliver messages on sustainable living.
We cast Sky Sports pundit Jamie Redknapp alongside TV personality Mark Wright to bring some light-hearted pundit style commentary to a short film that celebrated the small steps taken by a family to go greener.
The film delivered over 700K video views, 3.6m impressions, 21 editorial articles including widespread national tabloids and talent social posts.