Robinsons: Wimbledon

As a long-time Wimbledon sponsor Robinsons had created exclusive reusable personalised water-bottles to help make it the greenest Championships yet.

The aim was to help reduce the amount of waste at The Championships where almost a million drinks are served each year.

To promote the water bottles we created fun, shareable video content featuring the one and only Tim Henman – where he finally got his name on something at Wimbledon – a reusable Robinsons drink bottle.

We also ran an extensive influencer and talent programme inviting selected guests to attend and receive their very own personalised bottle.

The campaign generated wide-spread editorial and social buzz, resulting in 98 items of coverage (10+ national hits), a 21 million media OTS, and 55 million via social & over 200k engagements.