POM-BEARS: SUPPORTING PARENTS

Tasked with driving consideration amongst young parents for snack brand Pom-Bear is not without its challenges.

Many parents remember having the bear-shaped crisps themselves but, in a world full of do’s and don’ts when it comes to feeding your kids, it can become overwhelming on what is right and wrong.

Nutrition isn’t the only thing that can confuse parents. Everything from hosting birthday parties and encountering parents at the school gate, to helping little ones deal with the  COVID-19 pandemic can all be causes of real anxiety.

So we set out to help Pom-Bear become the non-judgmental, straight talking, yet supportive, brand that can help mums and dads navigate their way through parenthood and all the social pressures on the way.

First up, we worked with actress and mum of two Jacqueline Osbourne on a campaign to help bring parties back to basics and take the stress out of planning.

The light-hearted and fun piece of content showed Jacqueline take on challenges to create a birthday party with a Pom-Bear difference.  It was full of hints and tips on how to throw a celeb-worthy party without having to pay showbiz prices!  The video content was hosted on Jacqueline’s Instagram and clocked up over 500k organic views.

More recently, we focused on the impact of the COVID-19 pandemic for families where lockdown experiences have been both challenging and rewarding in equal measure.

Having spent more time at home, many families have felt closer than ever before. However, after a long period with just immediate family, parents are now looking for ways to rebuild their child’s social confidence.

This campaign saw Pom-Bear champion all the positives that families have loved over the last few months –  as well as provide some fun tips and tricks to help parents rebuild their child’s social confidence ahead of the new routine this September.

We again teamed up with Jacqueline who posted a video of her trying out the tips with her daughter Ella on Instagram.  Another highly engaging piece of content, it generated almost 300k organic views in just two days.