PlayStation: From Posts to Poems

PlayStation challenged us to capture the anticipation of existing fan base and intrigue non players ahead of The Last Of Us Part II launch.

We immortalised fans’ social and blog posts about their experiences playing the original game, as poetry in a book that was seeded ahead of launch ‘From Posts to Poems’.

Results:

  • 150+ media articles
  • 11.4k social engagements
  • 132 pieces of creator content which collectively clocked over 39 million views and 1.2m likes