We’re the lead consumer PR agency for McDonald’s in the UK across three main areas:

  • Supporting McDonald’s franchisees across England, Scotland and Wales to help build trust amongst local stakeholders and communities
  • Raising awareness and increasing participation in McDonald’s Better Play grassroots community football programme
  • Amplifying the brand’s sports sponsorships (UEFA EURO, FIFA World Cup and The Olympic Games).

We do this through a range of activities, from traditional media relations to social and digital comms activation including blogger and vlogger relations, website and content production, and event amplification.

Mike Morgan



Mike has over 25 years of PR agency experience and has been Red Consultancy’s CEO since 2004. His experience includes strategic corporate communications and brand communications for leading UK and global brands across a range of sectors including FMCG, Retail, Drinks, Sports, Consumer Health and Government communications.