McDonald’s: McPlant

When McDonald’s launched its hotly anticipated plant-based burger – the McPlant – it had meat eaters, flexitarians and vegans all desperate to get their first bite.   As we headed into National Vegetarian week in May 2022, we wanted to give McPlant another moment in the spotlight.

So step forward the UK’s favourite father and son duo – Jack and Michael Whitehall – to debate how the iconic tasting burger could, in fact, be vegan.

Watch the video here

Results:

  • McMagic comedy gold delivering millions of views, media coverage and a McPlant sales spike