McDonald’s: Fun Football

McDonald’s runs the largest grassroots football participation programme in the UK. In 2022 they announced a new four-year commitment to provide one million children access to free football coaching. We support the McDonald’s Fun Football programme year-round with integrated campaigns to tackle the biggest barrier to entry with parents – programme awareness.

To launch the new, history making, commitment in May we held a special Fun Football session in the shadow of the National Football Museum with England’s Beth Mead, Jack Grealish, Jack Rutter, Jordan Henderson, and Micah Richards.

Results:

  • Hundreds of pieces of press coverage and millions of organic social content views.
  • Parental awareness of the programme grew to the highest it has ever been for the programme.
  • Sessions over-subscribed due to huge demand.

Awards & Accolades:

  • WinnerThe UK Sponsorship Awards 2022 – Best Use of Public Relations