Huawei tasked Red with using AI to create a time-defying cultural moment that would capture people’s imagination worldwide. This led us to a powerful thought: what if humans and Huawei’s AI technology could come together to rewrite history by resurrecting a piece of work in the cultural cannon that had never been completed?
So, we set out to create a time-defying cultural moment and had Huawei technology finish Schubert’s famously unfinished Symphony No. 8.
Results:
- 99.5m views of teaser film and content
- 1,340 pieces of media coverage
- 400 media attendees to the live performance from ten Western European markets
- Showcased the positive role AI can have on modern culture
Awards & Accolades:
- Winner – PRCA National Awards 2019 – Campaign of the Year
- Winner – CIPR Excellence Awards 2019 – Best Event
- Winner – SABRE Awards EMEA 2020 – Consumer Electronics
- Highly Commended – PR Week Awards 2019 – Best Technology Campaign
- Finalist – PR Week Awards 2019 – Best PR Event
- Finalist – PR Week Awards 2020 – Best International Campaign
- Finalist – PR Week Global Awards 2020– Global Creative Idea
- Finalist – PR Week Global Awards 2020 – Best Campaign in Europe (outside UK)
- Finalist – PRmoment Awards 2020 – Consumer PR Campaign of the Year
- Finalist – PRmoment Awards 2020 – Event of the Year
- Finalist – PRmoment Awards 2020 – Global PR Sector Campaign of the Year