HUAWEI: UNFINISHED SYMPHONY

Huawei tasked Red with using AI to create a time-defying cultural moment that would capture people’s imagination worldwide. This led us to a powerful thought: what if humans and Huawei’s AI technology could come together to rewrite history by resurrecting a piece of work in the cultural cannon that had never been completed?

So, we set out to create a time-defying cultural moment and had Huawei technology finish Schubert’s famously unfinished Symphony No. 8.

Results:

  • 99.5m views of teaser film and content
  • 1,340 pieces of media coverage
  • 400 media attendees to the live performance from ten Western European markets
  • Showcased the positive role AI can have on modern culture

Awards & Accolades:

  • Winner – PRCA National Awards 2019 – Campaign of the Year
  • Winner – CIPR Excellence Awards 2019 – Best Event
  • Winner – SABRE Awards EMEA 2020 – Consumer Electronics
  • Highly Commended – PR Week Awards 2019 – Best Technology Campaign
  • Finalist – PR Week Awards 2019 – Best PR Event
  • Finalist – PR Week Awards 2020 – Best International Campaign
  • Finalist – PR Week Global Awards 2020– Global Creative Idea
  • Finalist – PR Week Global Awards 2020 – Best Campaign in Europe (outside UK)
  • Finalist – PRmoment Awards 2020 – Consumer PR Campaign of the Year
  • Finalist – PRmoment Awards 2020 – Event of the Year
  • Finalist – PRmoment Awards 2020 – Global PR Sector Campaign of the Year