Halifax: Pocket Money

How could we translate Halifax’s annual Pocket Money survey results into a newsworthy campaign generating both financial and lifestyle media coverage?

We hooked the results into the current cost of living crisis and how it is impacting parents’ behaviours, using credible spokespeople and engaging visual media assets to land the story.

Results:

  • Huge spread of coverage – from national titles including The Telegraph, Financial Times, Evening Standard and The Guardian, to lifestyle publications such as Good to Know and The Parenting Daily, to broadcast interviews
  • 100% positive social sentiment in online coverage, with excellent engagement in social coverage