Emirates: Road to recovery

Two years following the pandemic, Emirates were restarting their flights to and from major UK airport hubs. Tasked to generate trade, stakeholder and consumer excitement, we secured exclusive ‘airside’ filming access at Stansted. Big Jet TV filmed and broadcast the first resumption flight live – interviewing the Emirates captain and crew on arrival.

Results:

  • Over 43k people watched the Emirates plane landing with 90% positive sentiment towards Emirates in the comments
  • Raft of trade and consumer coverage with over 2million OTS