ECOVER: RUBBISH CAFE

With a 40 year heritage minimising environmental impact, Ecover wanted to showcase the value of recycling plastics.  The resulting  Rubbish Café was a world-first experience; people could only enter if they paid with recyclable plastic rubbish.

Everything was created with sustainability and shareability in mind: from reusable cork flooring to the eco-friendly wash- off pavement graffiti. Eco-chef Tom Hunt created zero waste veggie and vegan bowls, whilst upcycling designer Max McMurdo ensured the café backdrop was Instagram worthy.

Results: 

  • Widespread editorial and social coverage including 130 pieces of coverage
  • 620,000 organic video views
  • 24 million+ social impressions
  • 1,000 visitors to the café
  • 11,400 visits to the microsite
  • Significant sales uplift for Ecover’s washing range

Awards & Accolades:

  • Winner – Grand Prix – The Drum Experience Awards 2018
  • Winner – B2C Experiential Brand Campaign/Event of the Year – The Drum Experience Awards 2018
  • Finalist – Consumer Award – PRCA National Awards 2018
  • Finalist – CSR Award – PRCA National Awards 2018

CREATIVEBRIEF

 

We’re called Red Consultancy because we offer creative colour and decisive action. Clients tell us that what they value most about us is that we see the big picture and we always make a difference.

Click here to visit our agency profile!