Checkatrade: Home Pride Index

Following a lot more time in spent in our homes during COVID-19, we launched the first ever ‘Home Pride Index’ for Checkatrade.

The report delved into how Brits feel about their homes, which cities around the country are the most house proud, how much money they invested in their homes, trends plus supporting commentary from Checkatrade’s CEO, tradespeople and an environmental psychologist.

The report was cut into various news stories for national, regional and trade press giving media the opportunity to revisit the data for future news stories too.


  • Hundreds of pieces of coverage across national, regional, consumer lifestyle and trade media titles.
  • Majority of online coverage included backlinks, helping improve Checkatrade’s DA score.