Checkatrade
Home pride index
Checkatrade
Home pride index
People’s relationships with their homes changed dramatically during the pandemic, spending more time in them than ever before.
Checkatrade wanted to be part of the conversation with home owners.
We launched the first ever ‘Home Pride Index’ for Checkatrade.
The report delved into how Brits felt about their homes, which cities around the country were the most house proud, how much money they invested in their homes, trends, plus supporting commentary from Checkatrade’s CEO, tradespeople and an environmental psychologist.
The report was cut into various news stories for national, regional and trade press giving media the opportunity to revisit the data for future news stories.
Made
You Look.
200+ pieces of coverage across national, regional, consumer lifestyle and trade.
Made
You Care.
96% of online coverage included backlinks, helping improve Checkatrade’s DA score.
