Centrepoint: Alternative Xmas Banquet

Christmas is bleak for the nation’s homeless young people, with new data revealing that 23,000 young homeless would go hungry at Christmas.

Our attention-grabbing photo stunt with celebrity Chef Aldo Zilli brought to life the extreme indulgence many households enjoy, in stark contrast to foods young homeless people eat on Christmas Day.

Results:

  • 44million OTS via 20 minutes of national TV including ITV News, BBC News, Sky News and 5 News
  • 78+ pieces of editorial coverage
  • Increased traffic to owned channels and directly helped deliver against fundraising targets

Awards & Accolades:

  • Finalist – CIPR Excellence Awards 2021 – Not for Profit