We are the strategic UK PR partner for Boots.  Working closely with other marketing partners (in-store comms, ATL,  loyalty), we are responsible for developing and implementing creative and effective communications campaigns across all elements of the business: 

  • Health services (e.g. opticians and hearing care);
  • Own-brands (e.g. No7, Seventeen, Soltan)
  • Lifestyle moments (e.g. Christmas and Mother’s Day) 

We also manage their consumer press office as well as manage social and digital activities including influencer partnership, content production and community management.

Red Play
24 Jun
RT @redprnews: Tragically our colleague&friend Mo Tuccu is now a confirmed victim of Grenfell Tower. His funeral is this PM. Please DM for…
21 Jun
RT @Gumtree: It's officially summer ☀️ Here are 10 ways for you and your family to fully enjoy the season... ⚽ 🏝️ �…
15 Jun
RT @redprnews: Huge thx to media, our clients, our colleagues + ex colleagues for their amazing support in helping Mo’s family. #hoping #Gr…
15 Jun
RT @redprnews: Thx to so many of you today for yr RTs & messages of love & support. The search of LDN hospitals for Mo & his wife & daughte…
Red Life
22 Jun
RT @BBCJohnBeattie: Just spoken to @larrylamb47 about being bitten by mosquito, I have been bitten by hornet, cat, midge, sand fly, fish...…
Perena Barrett

Perena Barrett

Deputy MD - Consumer (Life)

Perena is an insights driven, intuitive PR professional with more than 15 years experience in developing and executing creative, strategic campaigns across consumer health, public education and beauty markets.