We are the strategic UK PR partner for Boots.  Working closely with other marketing partners (in-store comms, ATL,  loyalty), we are responsible for developing and implementing creative and effective communications campaigns across all elements of the business: 

  • Health services (e.g. opticians and hearing care);
  • Own-brands (e.g. No7, Seventeen, Soltan)
  • Lifestyle moments (e.g. Christmas and Mother’s Day) 

We also manage their consumer press office as well as manage social and digital activities including influencer partnership, content production and community management.

Red Play
17 Aug
@bianca_london was lovely seeing you earlier 😊 Hope you enjoy your#hellogoodtimess McFlurry Festival Kit! And actual McFlurry! 🍦😋
17 Aug
@lucyhedges sorry we missed you earlier but hope you received your #hellogoodtimes McFlurry Festival Kit safely! Enjoy 😊
Red Life
21 Aug
RT @shinyredteam: We loved chillin' with @TeamGB and our client @AldiUK in Edinburgh, before our amazing Olympians head to the Winter Games…
17 Aug
@RennieSusanC Hi Susan - are you able to follow us so we can DM you about a upcoming Roald Dahl project we're working on?
09 Aug
@C2raiG Hi Craig, we'd love to get in touch about a potential project. Please follow us so we can DM you. Thanks 😀
Perena Barrett

Perena Barrett

Deputy MD - Consumer (Life)

Perena is an insights driven, intuitive PR professional with more than 15 years experience in developing and executing creative, strategic campaigns across consumer health, public education and beauty markets.