BAYER: @DANGEROUSSNAIL25

Millions of devoted dog owners are woefully unaware that their pet’s health can be seriously affected by lungworm – a parasite carried by slugs and snails.

We created world first Instagram account for a snail – new social star @DangerousSnail25 set out to engage unsuspecting dog owners via social, online and traditional media.

All content was shot by our in-house team and our snail went on to live a happy life in Green Park.

Results:

  • 120 pieces of coverage including Mail, Mirror, Express and Independent
  • 45m OTS
  • 217,000 video views
  • Increase in traffic to campaign website

Awards & Accolades:

  • PRCA National Awards 2017: Winner – Health & Wellbeing
  • PR Week Awards 2017: Finalist – Healthcare
  • UK Social Media Communication Awards 2017: Finalist – Best Use of Facebook or Instagram
  • PRmoment Awards 2017: Finalist – Health/Pharma Campaign
Emily

EMILY MORGAN

MD – OPERATIONS & INNOVATION

Emily creates communication frameworks for world-leading brands and organisations which operate under the scrutiny of consumers, stakeholders, and the media. Her work in ESG and sustainability includes campaigns and strategic support for ecover, Weleda, Johnson & Johnson, Britvic and Tideway.