We use insight to build comms campaigns. Red’s planning team is driven by curiosity and a desire to make the agency’s work as effective as possible. Put simply, targeting the right audiences with the right messages using the most impactful techniques for maximum return.

Planning is carried out with a clear commitment to evaluation. We build with specific, measurable outcomes in mind.

Our planning department subscribes to various intelligence and trends services. We work with quant and qual data; UK and global intelligence; opinion former analysis and emerging consumer behaviour reports.



Ed applies insight and strategic thought to drive clear, creative campaigns with a commercial focus. He has over 20 years experience creating bold, award-winning campaigns for a range of businesses including Barclaycard, Cadbury, EDF, Guinness, Heathrow, Nike, Persil and Samsung. He is also experienced in the public and not-for-profit sectors where clients have included NHS Blood &Transplant and the RNLI.