The increasing need for specialism in consumer campaigning is reflected in our two sharply contrasting units: Life and Play.
Life specialises in the food and drink, well being, beauty, petcare, parenting, household and charity sectors. Play focuses on leisure and lifestyle brands including drinks, sport, travel, mobile technology and home entertainment.
Our work here is driven by a commitment to creating activity which leads to a measurable, positive impact. A stellar client list includes Aldi, Nestle, McDonald’s, Britvic, Cereal Partners Worldwide, Purina, Ecover, Boots Mini-Club, RNLI and Centrepoint.
We’re lucky enough to work on incredibly varied campaigns – from award-winning social experiments and fantastical consumer experiences to creating unique content for owned channels alongside solid media and influencer campaigns.
Emphasis is placed on expertise: both in terms of articulating client expertise as well as harnessing the knowledge of third party experts.
Work coming out of Play is designed to engage and entertain. We have a neutral view on channel…we simply go where the consumer goes. We follow them; we lead them; we pop up and inspire them. We work collaboratively with other agency disciplines to activate the 'big idea' in planning and execution.
Campaigns run at a UK, European and global level for a varied client list including Activision, Emirates, McDonald's, Heathrow, Adobe, TomTom, Molson Coors and Samsung.
Our team blends a classic newsroom mentality with wider experience of how to influence the consumer - film, sponsorship, events, talent, on-street behaviour, online community.