15 Sep 2020
Red shortlisted for PRCA National Award
Research commissioned by Capgemini UK has revealed that inadequate digital skills are putting young people at risk of missing their dream job.
The UK’s young people are very digitally savvy, however, they don’t know how to use their digital skills for work purposes, according to 47% of senior decision makers surveyed in a YouGov poll. One in five businesses who employ young people say they lack the required digital skills needed for their organisation and, of the digital skills listed, the ability to use the internet for work purposes (87%), staying safe online (87%) and creating basic digital content (84%) were identified as the most sought after when recruiting young people.
The research into the digital literacy of young people and the impact on UK businesses was developed as part of a new Digital Partnership with The Prince’s Trust, which will see Capgemini deliver a series of programmes teaching 600 of the most disadvantaged young people in the UK the skills necessary to develop a career in today’s digital economy.
Red Consultancy commissioned the research and developed all materials before delivering coverage across HR, education, IT and business trade media.