10 Dec 2018
Transforming story time
To celebrate Trainline’s new advertising campaign #WonderfullyPredictable, Red Consultancy teamed up with iconic brand Very British Problems to bring to life people’s quirky train travel behaviours.
We worked with Very British Problems to create five funny one-liners which encapsulated the quirks of train travel and opened up conversation about people’s own funny travel behaviours. These included 'Getting a seat on the train and knowing your day has well and truly peaked' and ‘Wondering if you could have "knowing exactly where to stand on the station platform" as your specialist subject on Mastermind'.
With a total of five posts going live across three different social platforms, the Very British Problem one-liners generated more than 22,000 likes and tons of positive engagement.
Research into predictable behaviours was also commissioned from behavioural psychologist Jo Hemmings who took part in a Radio Day focusing on people’s penchant for predictability which generated further coverage.