Welcome to Green@Red

25 Oct 2021

In response to growing client demand and fresh from a number of major environmentally led campaigns, Red Consultancy is launching Green@Red – an offer focussed on climate change planning and campaigning for brands.

Launched to coincide with the next COP26 conference, Green@Red will help brands to develop both their climate change strategies and define the vital consumer and stakeholder engagement campaigns to support them.

Green@Red launches with a wealth of experience from high profile climate change-driven and purpose campaigns for clients including: Avon, Smart Energy GB, McDonald’s, Sky, Epson and Zen.

The Green@Red offer is headed up by Emily Morgan, MD of Operations & Innovation who said: “Every brand or business wants to be a net zero hero. But whether it is setting out long term strategy or engaging consumers and stakeholders the risks are as significant as the rewards. Green@Red will help clients focus on the right actions, the right engagement and the right communications strategies.”

As well as deep internal expertise Green@Red draws on expertise from leading sustainability consultants across a range of sectors including senior sustainability strategist Nita P Woods and creator of Brands with Purpose Sara Vaughan.

Nita P Woods comments: “We will be delivering our collective expertise to address the most pressing environmental challenges for businesses. I believe there is a role for responsible PR and communications that affects positive change across businesses, starting today.”

Sara comments: “The time to act is now. Not only does the planet need business to take an urgent stand, but the huge increase in people using their purpose in their pocket to demand planet-friendly practices and products, means that ultimately, only companies that truly, transparently embrace & embed this and tie it to their commercial success will survive and thrive.”

Media research from Green@Red’s insight team reveals the rapid rise of sustainability stories and editorial angles in the last six months:

  • The use of the term ‘net zero’ in announcements increased by 38%
  • Stories on packaging – re-fillable, sustainable or re-usable grew by almost 50%
  • Meat alternative announcements increased by 122%

To find out more or subscribe to Green@Red’s free monthly round up of the sustainability stories getting cut-through email green@redconsultancy.com

For more information contact Emily.morgan@redconsultancy.com or on 07710740759