02 Mar 2018
Global Award Shortlist
McDonald’s ambassadors Ryan Giggs, Martin Keown and Pat Jennings joined forces to launch a competition giving kids the chance to win a once-in-a-lifetime opportunity to become a McDonald’s Player Escort at the UEFA EURO 2016™ tournament.
The McDonald’s Player Escort programme will give young football fans the chance to be at the heart of the footballing action this summer….standing beside their national heroes and walking out at hotly anticipated fixtures throughout the tournament including England vs Wales, Northern Ireland vs Germany and the Final itself.
Red Consultancy co-ordinated content creation and media opportunities for the launch. Emotive content around the excitement of walking out of a tunnel with your heroes in front of a packed stadium was captured as well as a video featuring Keown taking on Giggs at FootPool as a taster for the England V Wales match on June 16th.
Red also secured a number of media interviews with the ambassadors to deliver features across key titles including The Sun, Daily Mirror, Sky Sports News and BBC Match of the Day Kick About.