15 Sep 2020
Red shortlisted for PRCA National Award
Huawei has launched its much anticipated app, StorySign, which brings the magic of story time to deaf children.
With approximately 32 million deaf children globally, many struggle to learn how to read due to lack of resources that bridge sign language and reading. StorySign uses the power of Huawei’s AI to instantly translate selected children’s books into sign language. The sign language is then presented by a virtual avatar called Star, who was developed by Aardman Animations, to open up the world of books to deaf children.
Our consumer team helped bring StorySign to life by hosting a star-studded family bash at Winterland in South London.
Children and their families from local deaf schools and the community enjoyed food and festive activities before trying out the app. A signing Santa and his head elf interpreter also treated the children to a very special festive story time.
TV television presenters Phillip Schofield and Tess Daly led proceedings, joining in with the children's story time and introducing presentations from Huawei and Aardman Animations for media and partners about the app and the importance of story time for children’s early development.
Also in attendance were Maisie Sly (star of the StorySign hero film and Oscar winning film, The Silent Child), Rugby star Ben Cohen, Love Island’s Chris Hughes and Jack Fincham, and TOWIE’S favourite couple Georgia Kousoulou and Tommy Mallett. Everyone was blown away by the app and got stuck in supporting the campaign on their social channels.
With still more activities to come, the campaign has already delivered national and consumer coverage, over 2 million view so the hero film and over 17m social impressions.
You can see the hero film and find out more about the campaign at www.storysign.com