10 Dec 2018
Transforming story time
Our consumer team have just returned from an Ibiza press trip with Purdey’s brand ambassador (and coolest guy ever) Idris Elba. A tough gig but someone had to do it…!
As well as being an acclaimed actor, Idris is also an amazing DJ and will be hosting a 16 week residency at Lio nightclub this summer. The trip was an opportunity for press to meet the man himself and get a sneak peak into his busy summer schedule which he'll powering through with multivitamin energy drink Purdey’s.
Coverage has already started to appear including this piece in Metro where Idris joked that Purdey's has helped him make some of his best work! “It’s a brand that’s been around since the 80s and has sat in the studios of music producers. Probably partly it’s responsible for some of the greatest records ever made. Just saying!”