07 Jun 2017
CIPR Awards Success
Red Consultancy enjoyed a fun-packed festive season working on Quality Street, arguably the agency’s most festive client!
The brand was at the centre of a heated debate surrounding the loss of Toffee Deluxe earlier this year so Red ensured conversations were turned around in the lead up to Christmas.
Red spread chocolate cheer by gifting personalised Quality Street tubs to media, launching new flavour Honeycomb Crunch and conducting consumer research that answered the ultimate Christmas question: ‘What’s the nation’s favourite?’ In case you’re wondering, it’s the Purple One!
The campaign was a sweet success, delivering fantastic audience reach and positive coverage across national and consumer media.