Text to Switch

28 Jul 2021

In a Red Consultancy first, we’ve made a rap video!

Working with Lady Leshurr, the new video for Sky Mobile encourages people to ditch their old network providers and simply text to switch to Sky Mobile.

The break-up themed video plays homage to iconic relationship tracks to inspire the nation to get out of relationships that aren’t working and move onto something better. From texting in Excel for Nelly & Kelly’s ‘Dilemma’ to channeling Sasha Fierce for Beyonce’s ‘Single Ladies’.

Paired with a consumer research story and interview placement with Lady Leshurr the results are rolling in.