Technology showcase

05 Sep 2018

Huawei IFA

Last week, we travelled to Berlin for IFA 2018, one of Europe’s largest consumer tech events, to manage an array of activities for Huawei and Honor.

During the show, Huawei announced its all new AI powered chipset, an Alexa-enabled smart speaker, as well as a new mobile device – the Mate 20 Lite.

We invited media to test out Huawei’s Leica camera abilities on a Berlin graffiti tour, join Huawei at an exclusive pre-briefing event at Soho House, as well as attend a keynote with the brand’s CEO, Richard Yu.  The event was a huge success, securing over 150 pieces of coverage to date and with high praise for the Mate 20 Lite coming in from all angles – the Gadget Show even named it the star of IFA.

For Honor, we hosted a launch event to unveil the new Honor Play phone, whose incredible performance and built in ground-breaking graphics processing technology is set to revolutionise the mobile gaming industry.

Attended by over 200 journalists from across Europe, as well as influencers and competition winners, the Honor Play press conference was a great success.  More than 325 pieces of coverage have been secured across Western Europe so far, with the new Honor phone getting positive reviews across the board, including a 10 from T3.