04 May 2021
Sabre Awards finalists announced
With the current uncertainty, it’s a very welcome morale boost for our teams to be shortlisted for five SABRE EMEA Awards.
Our work with McDonald’s is up for three awards. A campaign that created a national debate around whether the limited edition Big Mac with Bacon was still a Big Mac is shortlisted for the United Kingdom and Ireland (Large Budget) and Food Service awards. And an Insta-storytelling focused campaign that drove downloads for the My McDonald’s App is up for the Influencer Marketing award.
Our “Northern Pound” campaign for Totaljobs which created a new domestic exchange rate to help burst the London jobs bubble is shortlisted for the Professional Services Firms Award.
And finally, a Huawei campaign that used the power of Artificial Intelligence to finish Schubert’s famously unfinished symphony is up for the Consumer Electronics Award.
Virtual high-fives all round to everyone involved – from our talented teams to our supportive clients.