12 Sep 2017
UK rail first
Boots mini club has launched its first ever celebrity collaboration with none other than Fearne Cotton!
The Fearne by Fearne Cotton children's clothing collection oozes Fearne’s passion for fashion and features fun, positive slogans and a unisex inspired colour palettes. And as with all mini club clothes, all garments are easy to put on and whip off, easy to wash and long lasting.
We launched the range with an exclusive preview for parenting media and bloggers with Fearne personally unveiling the clothes, presenting her top picks and talking through the inspiration behind the collection. One-to-one interviews with Fearne helped secure quality editorial coverage, whilst shareable content such as branded boards, picture opps with Fearne and a personalised Snapchat filter all helped drive social sharing.
The collection was fantastically well received and everyone loved meeting the stylish mum behind the designs. The event got social channels buzzing with a reach of 1.4 million to date, plus generated plenty of coverage across national and consumer media.
The collection is part of mini club’s Autumn Winter 17 range and is in shops now!