10 Dec 2018
Transforming story time
Over 5,000 senior marketers were out in force last week at Adobe Summit, Europe's largest digital marketing conference.
Marketers from brands such as Virgin Atlantic, Sky and Nissan explored how technology such as AI and machine learning will impact the future of digital marketing, whilst celebrities including Victoria Beckham, Gabby Logan and Anthony Joshua took to the stage to explain how they built their own personal brands.
Red Consultancy was tasked with securing attendees from technology, marketing and vertical media, plus generating profile pieces for Adobe’s senior spokespeople with the goal of positioning Adobe as a leader in AI, data science and machine learning.
The event was a great success...well-attended by media and generating lots of well-messaged articles including an interview with Adobe’s Executive Vice President on CNBC.