02 Mar 2018
Global Award Shortlist
Molson Coors has unveiled Carling’s plans for 2016’s blockbuster summer of sport.
The UK’s leading beer brand has revealed a series of customer and consumer activations to celebrate all that Summer 2016 has to offer including Euro 2016, the UEFA Champions League Final and the build-up to the 2016/17 Premier League Season.
This follows Carling's recent announcement of its three-year partnership with the Premier League. By deepening its long-standing relationship with football, Carling aims to further enhance its relevance and connection with football and mainstream lager drinkers.
As part of the launch, Red Consultancy handled all trade media, customer and internal communications to support the campaign. Targeting drinks/retail and marketing media the team scored some great coverage across key titles.