29 May 2020
COVID career changes
Lippy, gobby and maleducat are just some of the negative words used around the world to silence, stereotype, embarrass and belittle women. But now Avon has launched a campaign calling for men and women worldwide to #SpeakOut and reclaim these negative words.
We helped kick off the campaign that will run throughout 2020 with a panel discussion with Marie Claire featuring Avon CEO Angela Cretu, rapper C Cane and Ben Hurst of The Good Lad Initiative. Language with negative connotations was discussed along with personal stories from Avon team members around the world.
We also produced a toolkit and suite of social assets to support the global campaign as well as secure coverage about the campaign in a host of UK national and consumer media.