16 Mar 2020
Coronavirus: Agency response
Lippy, gobby and maleducat are just some of the negative words used around the world to silence, stereotype, embarrass and belittle women. But now Avon has launched a campaign calling for men and women worldwide to #SpeakOut and reclaim these negative words.
We helped kick off the campaign that will run throughout 2020 with a panel discussion with Marie Claire featuring Avon CEO Angela Cretu, rapper C Cane and Ben Hurst of The Good Lad Initiative. Language with negative connotations was discussed along with personal stories from Avon team members around the world.
We also produced a toolkit and suite of social assets to support the global campaign as well as secure coverage about the campaign in a host of UK national and consumer media.