17 Oct 2018
PR Week Awards accolade
To showcase the revolutionary camera capabilities of the new Huawei P20 Pro smartphone, we organised a press trip to the most visually stunning of settings…a South African safari!
Combining the world’s first Leica triple camera on a smartphone with built-in AI, the P20 Pro is the first smartphone alternative to a DSLR camera and we invited 30 media from across Western Europe to join us at the Phinda Game Reserve to put it to the test.
We ensured the trip’s agenda provided endless opportunities to showcase the key features of the camera as well as captured a range of video and photography content to seed through Huawei’s owned and internal channels. Media were joined by photography and conversation experts during the trip to provide tips on photographing the wildlife in their natural habitat whilst also revealing how technology is playing an ever-increasing role in the protection of some of the world’s most endangered species.
The trip successfully generated well-messaged lifestyle, broadcast, national, travel and photography coverage across a range of key European titles.