07 Jun 2017
CIPR Awards Success
Shiny Red, Red Consultancy's dedicated digital team, has played a key role in the relaunch of the SlimFast brand in 2015.
The team successfully masterminded the digital launch of NPD additions to the range including Noodle Boxes and reduced sugar shakes as well as steered a competitive PPC strategy to deliver maximum exposure during key diet season.
They targeted slimmers looking for quick, do-able weight loss solutions with the help of celebrity ambassador Kimberley Walsh, employing a series of techniques to deliver maximum social share of voice and brand awareness in the run up to Christmas party season.
Content creation included branded Vine videos to bring the new range to life and reflect SlimFast’s ‘fast’ messaging, plus partnering with influential bloggers to host the brand’s first Twitter party saw branded diet tips, advice and 3.2.1 Plan experiences reach more than 4 million Twitter users.
An enhanced influencer engagement programme also saw 20 bloggers test and review the new product range, with a coverage reach of over 180k readers.
Finally, Shiny Red secured partnerships with influential food bloggers, including Great British Bake Off Finalist Holly Bell, to create recipes incorporating and complementing the new Noodle Pot range for the SlimFast website.