08 Nov 2017
Red wins PRCA Award
When TripAdvisor Rentals asked Red Consultancy to showcase how rentals can make for a unique and memorable travel experience, we transformed a Coca Cola London Eye capsule into a sky-high studio apartment.
Surrounded by a panorama of the city’s most famous landmarks, the luxury penthouse would make for a sky-high sleepover like no other. Home furnishing online retailer Wayfair decked out the stunning luxury penthouse in the sky, combining rainforest-inspired elements with modern urban style.
We launched an “Eye Spy A Home In The Sky” competition in March, giving one lucky winner and guest the chance to experience the unique pop-up rental, and revealed the winner and capsule last week.
The overall campaign has so far generated over 220 pieces of coverage from across multiple markets along with additional social buzz and content on both TripAdvisor Rentals and Wayfair's own channels.