SABRES double!

24 May 2018

Sabre Awards Winning Trophies

Double celebrations are in order today as two Red campaigns were crowned winners at last night’s SABRE Awards in Amsterdam!

We're very proud that our work – the results of great collaborations with some fantastic clients – triumphed at the world's largest PR awards programme which received over 2,500 entries from across the EMEA region this year.

UK & Ireland (Mid Budget) Award for Trainline

  • Our Consumer team, with video and content produced by our creative services team, won this award with the launch of spoof airline Lintenair (a clever anagram of Trainline) to promote train travel over air travel for UK  journeys, generating awareness, engagement and sales.

Web-Based Business Award for Gumtree

  • A combined Corporate and Technology team impressed judges with a campaign tackling the issue of online scamming which costs the UK billions of pounds.  Their campaign galvanised key stakeholders to produce the first ever set of industry-wide recommendations for tackling the issue.