02 Mar 2018
Global Award Shortlist
Red has been helping Samsung convert some great PR opportunities during the Rugby World Cup!
As the Official Partner of the Rugby Football Union, Samsung created The Samsung School of Rugby - a multi-platform initiative offering a light-hearted look at the game. The campaign focuses on comedian Jack Whitehall being schooled in the sport by a who’s who of England rugby legends including Jason Leonard, Lawrence Dallaglio, Martin Johnson and Jason Robinson.
Red has co-ordinated a range of activities to bring the campaign to life including interviews with the campaign's brand ambassadors and partnering with YouTube influencers to create Samsung School of Rugby themed content. With more still to come, the team has already achieved a scrum of coverage and social media engagement!