02 Mar 2018
Global Award Shortlist
Red Consultancy has been working with Robinsons this summer to help launch Refresh’d, the brand's first naturally sourced on-the-go drink made simply from spring water and real fruit juice.
We kick-started social and media buzz amongst influencers in April, reaching millions of people and achieving positive product recommendations.
In June, we hosted a ‘Hit Refresh’ event for Stylist readers at the Ham Yard Hotel. Top influencers Naturally Sassy and Zanna van Dijk inspired people to refresh their routines (from workouts and cooking for friends, to the music they listen to) whilst sampling the new drink.
Plus to keep the social conversation going and the now familiar bottle front of mind over the key summer sales period, we continued to get the great tasting drink into the right media and influencers' hands by dropping chilled cases of Refresh’d to their doors and desks.