15 Sep 2020
Red shortlisted for PRCA National Award
There was nothing fishy about Red Consultancy securing great results for the Royal National Lifeboat Institution and this year's Fish Supper campaign!
The RNLI's annual event encourages people across the UK and Ireland to host a fundraising fish-themed meal for friends and family to help the charity save lives and we were tasked with driving awareness.
Hard-working media relations saw us generate editorial coverage across national, consumer and regional media. Alongside the wider sell-in, we also delivered exclusive Farm Drop Fish Supper boxes to key influencers resulting in further editorial coverage and social sharing.
We also worked with RNLI-sourced celebrity supporters to provide content including recipes from MasterChef champion Janes Devonshire plus presenters Nadia Sawalha and Kaye Adams cooking a fish recipe live on their Facebook page.
Thanks to these awareness generated, thousands of people signed up to host their own Fish Supper to raise valuable funds for the RNLI.