21 Apr 2016

RNLI Boot Filled With Coins

The Royal National Lifeboat Institution (RNLI), the charity that saves live at sea, has selected Red Consultancy to support its forthcoming Mayday campaign.

With ambitious targets of £750,000 in donations, this year’s Mayday annual fundraising event aims to be the biggest and best yet.  Mayday distress calls come in 24 hours a day, 365 days a year, with volunteer crews around the country on standby to drop everything in an instant.  The RNLI’s Mayday campaign is the charity’s own call for help – to raise the vital funds needed to keep the charity and its 237 stations around the country operating.

Since winning a place on the RNLI’s roster just over a year ago, Red has been appointed on three campaigns:  promoting the Alternative Boat Race (250 mini sponsored lifeboats on the Thames); the H2Only Challenge (creating London’s first water-only bar to encourage people to drink only water for 10 days); and Fish Supper (encouraging Brits to host a fish themed meal at home).