17 Oct 2018
PR Week Awards accolade
Red Consultancy teamed up with Theo Paphitis this week to help launch a new credit union exclusively for retail industry employees.
We worked with retailCURE, a not-for-profit enterprise, to announce its new service which offers responsible credit and savings products to the 4.5 million people that work in retail in the UK. It’s run by the retail industry for the retail industry and high street names backing the credit union to date include John Lewis Partnership, Ryman, Schuh, Pets at Home, Debenhams and New Look.
We targeted consumer, business and financial media with news of the credit union and secured interviews with Theo Paphitis, Non-Executive Director of retailCURE and former Dragon’s Den star.