16 Mar 2021
Gold standard PR
This week marked 80 years since the start of The Blitz so we worked with family history brand Ancestry to launch a new collection art depicting life during World War II.
Inspired by the War Artists Advisory Committee (WAAC) – established at the outbreak of World War II by the UK Government’s Ministry of Information – Ancestry worked with 33 artists around the UK to create 80 pieces of art all available to view on Ancestry.co.uk/Blitz80.
Each piece of art is based on real-life stories discovered in wartime records available on Ancestry and aims to bring to life the extraordinary ‘everyday’ lives and efforts of people all over the country and the British spirit that shone through whilst they lived and served on the home front.
Armed with incredible artwork, campaign spokespeople Russell James (Ancestry’s Family History expert) and art curator Kathleen Soriano, plus the artists themselves, we secured a fantastic spread of broadcast and regional coverage. The coverage helped shine a light on what our families went through during that time, and also encouraged this generation to discover their connection to The Blitz and World War II.