Red wins PR Week Award

28 Oct 2020

Red Consultancy’s campaign with Sport England to inspire the nation to keep active during the national COVID pandemic lockdown has won a PR Week Award!

The #JoinTheMovement campaign was crowned the winner of the Best Use of Celebrity or Celebrities in a Campaign Award.

The support of over 70 sports stars and celebrities was secured by the team (and for free!) and the content they generated helped kick start a full marketing campaign that went onto positively influence behaviour and attitudes towards physical activity.  Read more about the campaign here