14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Red Consultancy has appointed Rachael Sansom as the new Managing Director of PLAY, Red's influential consumer technology, entertainment, leisure and lifestyle unit.
Rachel joins us after eight years at the helm of MHP Brand of which she was founding MD. In that time, she oversaw strong year on year growth and a number of high profile award-winning campaigns, most notably the National Health and Blood Transplant Service’s ‘Missing Type’.
Commenting on her arrival, Red Consultancy chief executive, Mike Morgan said: “Rachael has a rare blend of proven high-level consumer leadership combined with client-side experience and campaigning smarts. Those skills blend powerfully with Play’s deep talent pool and our fantastic range of leading brands and businesses across mobile, gaming, entertainment, travel and lifestyle.”
Rachael added: “I have long admired Red Consultancy as a truly modern creative agency that gives equal weight to strategy, the key to its blue-chip client base. I am excited by Play’s compelling proposition of deep consumer technology combined with entertainment and lifestyle clients, its strategic flair and brilliant execution – and I hope I can add to its track record of success.”