30 Sep 2021
Drum PR Awards triumph
Red Consultancy has launched the latest bi-annual Breach Level Index Report from Gemalto, the world leader in digital security.
The Breach Level Index not only tracks publicly disclosed breaches, but also allows organisations to do their own risk assessment to calculate their risk score, overall breach severity level, and summarize actions IT can take to reduce the risk score.
The latest report revealed the number of records compromised across the world hit nearly 1.4 billion in 2016 with the main type of incident being Identity Theft (59%) and the Healthcare industry recording the most number of data breaches (28%).
Red’s Technology team created a local angle to the global report with UK-specific quotes and stats to achieve relevancy for UK media. This approach ensured the story was picked up by target media including a very well messaged piece on BBC World’s Business Report section.