14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Our innovative campaign to address the low uptake of children's eye checks and help identify the one million kids in the UK with an undiagnosed eyesight issue has been shortlisted for four PRmoment Awards:
- Integrated Marketing Campaign of the Year
- Best Use of Content
- Healthcare/Pharma Campaign of the Year
- Most Innovative Use of Digital & Social Media
Created for Boots Opticians, Zookeeper Zoe is a children's storybook which allows parents to perform basic eye checks with their children through tests built into the storyline and illustrations. Young children often don’t realise they’re not seeing properly and it’s hard for parents to spot so the storybook was the perfect tool to address the problem – interactive, engaging and fun for parent and child.
Available for free in digital and print formats, Red managed all aspects of the project including idea conception, book design, digital build and media relations across traditional and social channels.
Fingers crossed for the results on 29th March!